Building An Online Community: The Insiders

At Twenty20, my first project was to build an online community of photographers. After brainstorming with the VP of Product and the Creative Director, I launched the Twenty20 Insiders, a community of the most active and positively engaged users.

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The Twenty20 Insiders are a group of hand-selected photographers whose collective insight help drive innovation and product improvements. Insiders have the opportunity to get a first look at new features, direct access to the Twenty20 team and other Insiders via a private Slack community, as well as “superpower” privileges inside of the app. Each member of this online community continues to be essential in helping shape the future of Twenty20 for all.


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